We’re brand builders
A strong brand will attract media and PR organically which is the best way to show you are building the right way. So sit with us, plan and consult and watch the magic happen! Our biggest strength is that we listen before we help you plan and consult.
Clients and ethics are our priorities. Working with us gives you a leg up. It’s like using a magic code, the kind that gives you a helicopter in a medieval battle. It’s an unfair advantage, but it isn’t our fault we’re great! Don’t believe us? Tell us your problems. Our biggest strength is that we listen, and we aim to solve them!
We’re pioneers
The team behind 4WD is a pioneer in the gaming space. We were the first ones here and now we own it. We carved the path for the gaming PR ecosystem in India. Being among the early adopters and proponents of gaming PR in the country, we have seen the industry evolve, and with it, so have we.
From the ongoing battle for regulation and skill-based real money gaming or Web3 and the growing potential for esports and content creation, we’re a part of every conversation. We understand the niche, unique, continuously evolving, and extremely dynamic gaming industry of India.
We understand gaming
After years of building Nazara Technologies Limited’s communications from the ground up, we are confident that we understand the space. To top that, 4WD Gaming’s clients range from Indian to global gaming companies, including gaming service providers and investors.
With experience in multiple genres of gaming be it fantasy sports, esports, game development, publishing, sports & esports media, gamified education, Web3 & blockchain, real money gaming among others, 4WD has anchored its position as a leading name in the Indian gaming ecosystem.
We’re forward-thinking
We were here before anyone else was and have spent a lot of time in this nascent space so we understand the ecosystem, the challenges that can come up, and predict what might happen next, even before it actually does.
These are exciting times and we look forward to sharing our expertise with Indian and international gaming brands, helping them successfully crossover into the mainstream. We’re ahead of the curve and always ready to adapt and embrace the latest trends in this space.
We don’t just do PR
We’re obviously great at it, but that isn’t all we’re great at.
We’re marketers, we plan brands. We know the tricks and hacks to build you a wide audience ranging from your customers to investors and everybody in between.
All the way from design to execution while managing reputation, we successfully led Nazara through their public listing process to become India’s first listed gaming company.
Meet us for coffee and give us the opportunity to have a conversation about your goals and what needs to be done to achieve them. Does your publicity and marketing match your PR goals and objectives? Does it match up to your metrics? Is there recall, the desired perception, imagery? Let us answer them!
Our gaming brands:
Our gaming portfolio consists of major gaming brands and IPs including Nextwave Multimedia of World Cricket Championship fame, Evenbet Gaming, HalaPlay, Trinity Gaming India, Nordanvind Investments Ltd. among others.
About The Founder
Sharmilee Daru
Founder, 4WD Gaming
An alumnus of St. Xaviers’ College, Mumbai and a post graduate from the Xavier’s Institute of Communication, Mumbai, Sharmilee Daru is one of the pioneers of focused and curated, successful communication for gaming solutions in the country and is one of the most noted names in the space.
With a proven track record in establishing gaming as a formidable niche in the media, Sharmilee Daru, branched out to etch more success stories. She recently launched 4WD Gaming, the first of its kind specialised gaming PR and marketing consultancy in the country for Indian and international brands. She believes in the seamless merger of gaming into the Indian mainstream ecosystem while enabling sectoral growth.
About the Founder
Sharmilee Daru
Founder, 4WD Gaming
An alumnus of St. Xaviers’ College, Mumbai and a post graduate from the Xavier’s Institute of Communication, Mumbai, Sharmilee Daru is one of the pioneers of focused and curated, successful communication for gaming solutions in the country and is one of the most noted names in the space.
With a proven track record in establishing gaming as a formidable niche in the media, Sharmilee Daru, branched out to etch more success stories. She recently launched 4WD Gaming, the first of its kind specialised gaming PR and marketing consultancy in the country for Indian and international brands. She believes in the seamless merger of gaming into the Indian mainstream ecosystem while enabling sectoral growth.
Managing the communication mandate for Nazara Technologies Ltd. somehow, allowed Sharmilee Daru to set the path for the gaming PR ecosystem in the country. She has been instrumental to Nazara’s growth story. Starting the corporate communication department for a gaming company seemed farfetched at the time in March 2016. Architecting plans and strong execution, while managing reputation, she saw the company through the public listing process. Today, it stands as India’s only listed online skill-based gaming firm enabling her to be among the pioneers for gaming communication in the country.
Being among the early adopter and proponent of gaming communication, she has seen the industry evolve. Be it the ongoing battle for regulation and skill based real money gaming or the introduction of Web3 among other trends setting in, she has an advantage having managed all gaming categories. Be it the fantasy sports space, esports, sports media space, gamified learning, real money or the casual gaming space, she has managed to gain a strong foothold in the Indian gaming ecosystem.
With more than two decades of experience in the communication space, Sharmilee Daru has been instrumental in creating successful brands by providing guidance, training and strategic direction. From consulting with big names of the industry like RIL and HUL to emerging gaming start-ups, her experience as a communication advisor with a sharp eye for detail and strong domain knowledge has culminated into the inception of 4WD Gaming.
When she is not working, she loves to spend her time horse riding, swimming or simply at the gym.
What We Do
We are a bunch of consultants who don’t play by the norms of a traditional agency, but rather focus on brand objectives and goals.
We bring the perfect balance to your brand. Drawing from the ideals of traditional media approach, we blend them with new-age strategies to capture the new-age media for our brands.
We spend time understanding the ever evolving client requirements and media trends and work hand-in-hand with the brands to ensure success, escalate brand image and optimizing communication strategies.
We strongly believe in the fact that – We measure our success only through the success of our partners brands.
Being a part of the diversified communication space in India – we believe in trying out newer ways which are poised to benefit our clients and give them an edge over their contemporaries.
How We Do
We consider it necessary to devise a “PR-Hack” to define a company’s direction, approach and ultimately, objective. We draw out roadmaps and relevant communication messaging to achieve the results a brand desires.
Through rigorous industry research and constant communication with the stakeholders, we primarily identify the company’s goals, relevant communication spaces and target audience. Based on that, we implement our strategies to not only bring visibility to the brand, but also make sure the message reaches to the right audience as required by the brand.
We align company strategies along with brand strategies and create a seamless flow of communication with all the stakeholders.
This approach’s success is well reflected in our clientele and their success stories, to which we have been instrumental.
Why Choose Us
While we at Sharmilee Daru set the trend for focused gaming PR in the country with Nazara Technologies Ltd. since 2016 and still going, for their corporate communication services and consumer PR. We also managed to bring gaming into the mainstream!
We made way for gaming news when it was too niche for mainstream media to cover. Faced with multiple challenges initially, as India was still an emerging gaming market, our aggressive push for gaming as a legit area to cover is bearing fruit now, with the ecosystem becoming an area of absolute interest for the media.
As a dedicated team, we take our clients very seriously and unjustified criticism of them very personally. We are deeply involved in the day-to-day actions of our clientele. Equipped with dedicated resources, suggestions, and implementation strategies, we make sure the coverage for our clients is present in every possible space and we never miss an opportunity.
We spend time understanding ever-evolving client needs and media trends and work hand-in-hand with the brands to ensure success.
Most of our gaming brands have managed exceptional visibility and anchored their position as innovative leaders in the media space. Just a click on the mouse and you will find out how our brands’ visibility explodes relatively within a short span of time.
Why Choose Us
While we at Sharmilee Daru set the trend for focused gaming PR in the country with Nazara Technologies Ltd. since 2016 and still going, for their corporate communication services and consumer PR. We also managed to bring gaming into the mainstream!
We made way for gaming news when it was too niche for mainstream media to cover. Faced with multiple challenges initially, as India was still an emerging gaming market, our aggressive push for gaming as a legit area to cover is bearing fruit now, with the ecosystem becoming an area of absolute interest for the media.
As a dedicated team, we take our clients very seriously and unjustified criticism of them very personally. We are deeply involved in the day-to-day actions of our clientele. Equipped with dedicated resources, suggestions, and implementation strategies, we make sure the coverage for our clients is present in every possible space and we never miss an opportunity.
We spend time understanding ever-evolving client needs and media trends and work hand-in-hand with the brands to ensure success.
Most of our gaming brands have managed exceptional visibility and anchored their position as innovative leaders in the media space. Just a click on the mouse and you will find out how our brands’ visibility explodes relatively within a short span of time.
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