Nazara Technologies Ltd.
Hands-on Nazara – India’s first Gaming IPO
We started work with the company 6 years ago with one aim – to create perception of Nazara being the leading gaming company in the country.
The primary role was to attract investors and funding for the company with the right messaging throughout the media space.
SD devised a focused PR program to target bi-monthly coverage in leading Indian business newspapers and publications like Economic Times, Mint, YourStory, Inc42 and even the largest mainstream newspaper of India, Times of India. With consistent coverage, in just 2 years’ time, Nazara managed 3 investors including known names like IIFL and Rakesh Jhunjhunwala.
News features, industry stories, management profiling in various columns and entrepreneurial magazines were carried out. The company and its management featured in practically every print publication on the key target list in addition to top online news blogs and shows and interviews in top TV channels.
The consistent push of well curated, specific communication played a big role for Nazara’s positioning, as it attracted 2 more sizable investments over the course of next 3 years and ultimately became the first Indian gaming company to open for public offering (IPO) in March 2021. The testimony to its success is further proved by the fact that after a successful launch, the IPO was subscribed by 175 times in 3 days.
Yudiz Solutions Ltd
Yudiz Solutions Ltd was a lesser-known entity in the constantly emerging and competitive tech market. Their aim was to launch their IPO in a couple of months and build awareness of their brand and plans going ahead.
This was an excellent opportunity after having handled the Nazara Technologies IPO. This is the first IPO with the combined presence in the blockchain, AI and gaming and the second in the gaming space after Nazara Technologies IPO.
As part of our PR plans, we strategically started with reworking the brand positioning and creating brand awareness, publicity, and attention towards the company in the media with the aim to bring out credibility and market readiness for the upcoming IPO.
Sharing of profiles and establishing key relationships in the media, with their constant presence in top business publications like FE, Mint, and including TV and blogs among other investor-specific media. With regular features and impactful thought leadership opportunities across the country alongside other industry experts, we managed a strong presence for the company as a leading tech brand in the country.
Trade Fantasy Game (TFG)
Indian International Cricketer Deepak Chahar was all set to launch his premier fantasy platform to take on leading players like Dream 11, My 11 circle, My Fab 11, among others. With the strategy of showcasing Deepak Chahar as a brand ambassador and entrepreneur, we took on the challenge of spearheading the PR campaign for the launch.
The objective for the launch was to create awareness for TFG (Trade Fantasy Game) in the fantasy space and the cricketer community. We successfully achieved this by planning the right positioning and product understanding, the vision and ambitions of TFG. This helped us in putting across the right messaging through PR.
The challenge was to not only to introduce Deepak Chahar but also Jaya Chahar who was going to be the CEO and take the business forward and play the official spokesperson for the brand. We managed interviews featuring Jaya Chahar in key business publications including print in ET, Moneycontrol, Inc 42 and top games of skill publications. This was with the strategic thought to build publicity and prominence as the spokesperson going forward in the business space.
A multi-launch strategy with geographies across the country was undertaken considering the larger audience base for fantasy games in Tier 2, Tier 3 cities. Media output was excellent as the TFG launch announcement reached not only the metropolitan cities of the country but also most of the tier 2 and 3 cities with the best business papers, key language media and gaming media covering the news. The brand managed to get 50 k sign-ups within the first few weeks itself.
4WD Gaming was proactive to provide the best advice at times of unforeseen situations ensuring brand reputation and positive publicity along with guidance and training to the spokesperson. We also placed TFG amongst market leaders and developed brand visibility in key industry stories and television around decisions from MeitY.
TFG, while still an early entrant, has now managed to mark its presence and at par with other leading fantasy platforms given its share of voice in the media.
World Cricket Championship
Developed by Chennai based Nextwave Multimedia Pvt. Ltd., the World
Cricket Championship series is one of the most popular mobile cricket gaming
franchise in the world. Spanning across multiple editions and unique
features, this game has the biggest user base and a favorite with cricket fans all over the
world.
However, it was majorly known to the gamers and not the general milieu
or the media. When Sharmilee Daru PR took over the mandate for the brand
and IP, the scenario changed, for good. With repeated, meaningful
messaging, the brand’s perception was established in the media and
overall space to what it rightly deserved – as The Largest Mobile Cricket
Game in the world.
The studio, it’s spokesperson and the product quickly grabbed eyeballs
all around and still enjoys the spot in the media as one of India’s top
game development studio and IP built in the country.